Course Overview

Be it on a smartphone, a billboard, or a TV, consumers are inundated with countless messages on a daily basis as brands clamor for their attention. As a marketer today, you must cut through the clutter by developing creative, multiplatform strategies that engage audiences and result in action.

Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

This online marketing certificate provides you with the certificate-level marketing training you need to make strong business decisions and set strategic direction for your company, unit, department, or product line.

Course Modules

• Introduction to Marketing
• Definition aspects
• Identification aspects
• Identification and definition of a marketing problem
• Concept of marketing efficiency
• Scope of marketing problems
• Market organization
• Market Analysis
• Approaches to the analysis of marketing problems
• Market structure analysis
• Price analysis and outlook
• Price relationship
• Supply, demand and price outlook
• Economic analysis and policy outlook
• Price Marketing, Price Discovery and Market Development
• Concept of price determination and price discovery processes
• Marketing institutions
• Market management and market development
• Marketing concept and marketing management
• Selection of target markets
• Developing a marketing mix
• Concept and practice of marketing
• The marketing mix
• Market development

Assignments

In order to demonstrate their understanding of the course content, students will be required to submit three assignments.

Course duration: 3 months
Course fee: €500
Regions targeted: Global

Training format:

All materials are made available through our online learning platform

Language: English and French