Course Overview

E-business skills are incredibly powerful. If you have strong e-business skills, you can design, amend, or monitor any website to make sure it reaches thousands or millions of local and international customers who are searching and shopping online. This course is designed to really boost your understanding of what e-business involves and how to implement a successful e-business strategy, so that the website you manage really delivers.

Course Objectives

• You will distinguish the elements with greater viability for the lifting or direction of e-commerce.
• You will increase the sales volume of e-commerce through focused digital marketing.
• You will choose the appropriate platforms for each type of electronic commerce.
• You will select the most suitable payment gateways for each e-commerce.
• You will experience the logistics processes used in the large supply operators in Mexico.

Course Outline

• Introduction into e-commerce
• Digital strategy
• Marketing and analytics
• IT and security
• Operations
• Administration and legality
• Trends and startups

Training Format:

• All materials are made available through our Online Learning Platform
• Students should commit approximately 5-6 hours of their time per week

Materials Provided:

Online delivery of curriculum materials, exercises and templates.

Assignments:

In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.

Course duration: 6 months

Regions Targeted: Global

Courses Fees: €1000